{"id":15318,"date":"2011-09-16T00:17:56","date_gmt":"2011-09-15T15:17:56","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=15318"},"modified":"2011-09-16T00:17:56","modified_gmt":"2011-09-15T15:17:56","slug":"tgs2011-bdna-officialy-presented","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2011\/09\/tgs2011-bdna-officialy-presented\/","title":{"rendered":"[TGS2011] BDNA Officially Presented"},"content":{"rendered":"<p>Today\u00a0took place the official presentation of the new social games company\u00a0<a href=\"http:\/\/asiajin.com\/blog\/2011\/08\/22\/namco-bandai-and-dena-jointly-established-social-game-company-for-global-market\/\">BDNA<\/a>, a joint venture between Bandai Namco (75%) and DeNA (25%). As they announced in the previous report, the capital of the company will be 100M yen (1.3M$), starting operations next October 1st.<br \/>\nShin Unozawa, COO &amp; Vice President of Bandai Namco Holdings, will be the CEO of the new company. BDNA will be a consolidated subsidiary of Bandai Namco Holdings.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15319\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/09\/shin-unozawa-isao-moriyasu-400x300.jpg\" alt=\"\" width=\"400\" height=\"300\" \/><br \/>\nIsao Moriyasu, DeNA CEO (left), and Shin Unozawa (right) made the announcement. The name from the new company, BDNA, came from the acronyms of Bandai (BD), Namco (NA) and DeNA (DNA).<br \/>\nThey shown the new logo as well:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15320\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/09\/BDNA-logo-400x236.jpg\" alt=\"\" width=\"400\" height=\"236\" \/><br \/>\nBandai Namco has the contents and the users, but they don&#8217;t have the operational know-how for monetize them as DeNA\/Mobage has. DeNA&#8217;s objective is going global: they are expecting social games will reach soon the same quality as arcades and consumer games, so more and more people will use them.<br \/>\nBandai Namco and DeNA collaborated before for developing Gundam Royale, a huge success with more than 3M users. Inside BDNA\u00a0they plan to develop games from Macross series, Gundam series and Tamagotchi series.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u00a0took place the official presentation of the new social games company\u00a0BDNA, a joint venture between Bandai Namco (75%) and DeNA (25%). As they announced in the previous report, the capital of the company will be 100M yen (1.3M$), starting operations next October 1st. Shin Unozawa, COO &amp; Vice President of Bandai Namco Holdings, will be&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2011\/09\/tgs2011-bdna-officialy-presented\/\">Continue reading <span class=\"screen-reader-text\">[TGS2011] BDNA Officially Presented<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[9,17,31],"tags":[370,401,883,1755,3305],"class_list":["post-15318","post","type-post","status-publish","format-standard","hentry","category-company","category-japan","category-social-game-2","tag-bandai-namco","tag-bdna","tag-dena","tag-isao-moriyasu","tag-shin-unozawa","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/15318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=15318"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/15318\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=15318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=15318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=15318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}