{"id":15281,"date":"2011-09-10T23:20:52","date_gmt":"2011-09-10T14:20:52","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=15281"},"modified":"2011-09-10T23:20:52","modified_gmt":"2011-09-10T14:20:52","slug":"kddi-buys-15-stake-in-french-ar-company-total-immersion","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2011\/09\/kddi-buys-15-stake-in-french-ar-company-total-immersion\/","title":{"rendered":"KDDI Buys 15% Stake In French AR Company Total Immersion"},"content":{"rendered":"<p><a href=\"http:\/\/asiajin.com\/blog\/2009\/10\/29\/kddi-commits-to-invest-ivp-fund\/kddi_logo\/\" rel=\"attachment wp-att-6287\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6287\" title=\"KDDI's Logo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/10\/kddi_logo.gif\" alt=\"\" width=\"244\" height=\"90\" \/><\/a><br \/>\nJapan&#8217;s second biggest telecommunications firm <a href=\"http:\/\/www.kddi.com\/english\/\">KDDI<\/a> <a href=\"http:\/\/www.kddi.com\/corporate\/news_release\/2011\/0909\/index.html\">announced<\/a> [JP] it has acquired an equity stake in French based <a href=\"http:\/\/www.t-immersion.com\/\">Total Immersion S.A.<\/a>, an augmented reality (AR) software maker. Business daily The Nikkei says it has learned KDDI paid 100 million yen (US$1.3 million) for a 15% interest in the company.<br \/>\nTotal Immersion has offices in North America, Europe, and Asia (their <a href=\"http:\/\/www.t-immersion.co.jp\/\">Japan office<\/a> is located in Tokyo). The company was founded in 1999 and received US$5.5 million in funding from Intel and others back in <a href=\"http:\/\/techcrunch.com\/2011\/03\/24\/total-immersion-raises-5-5m-from-intel-others-for-augmented-reality-platform\/\">March this year<\/a>.<br \/>\n(So according to The Nikkei, Total Immersion&#8217;s valuation can be estimated to be somewhere around US$8.7 million, while TechCrunch <a href=\"http:\/\/techcrunch.com\/2011\/03\/24\/total-immersion-raises-5-5m-from-intel-others-for-augmented-reality-platform\/\">reports<\/a> that (before the money from Japan), the company collected US$11 million from investors over the years.)<br \/>\nIn any case, KDDI says they are especially interested in using Total Immersion&#8217;s core technology, the so-called <a href=\"http:\/\/www.t-immersion.com\/en,solution-presentation,559.html\">D&#8217;Fusion<\/a> AR software platform, for smartphones. Subscribers can expect the first content based on D&#8217;Fusion to be rolled out in December (the picture below shows <a href=\"http:\/\/www.t-immersion.com\/en,mobility,35.html\">D&#8217;Fusion Mobile<\/a> used as a marketing tool).<br \/>\n<a href=\"http:\/\/asiajin.com\/blog\/2011\/09\/10\/kddi-buys-15-stake-in-french-ar-company-total-immersion\/d-fusion\/\" rel=\"attachment wp-att-15283\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15283\" title=\"d fusion\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/09\/d-fusion.jpg\" alt=\"\" width=\"480\" height=\"340\" \/><\/a><br \/>\nKDDI has also <a href=\"http:\/\/asiajin.com\/blog\/2010\/08\/05\/kddi-to-acquire-stake-in-ar-start-up-tonchidot\/\">invested<\/a> in Tokyo-based AR startup Tonchidot last year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japan&#8217;s second biggest telecommunications firm KDDI announced [JP] it has acquired an equity stake in French based Total Immersion S.A., an augmented reality (AR) software maker. Business daily The Nikkei says it has learned KDDI paid 100 million yen (US$1.3 million) for a 15% interest in the company. Total Immersion has offices in North America,&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2011\/09\/kddi-buys-15-stake-in-french-ar-company-total-immersion\/\">Continue reading <span class=\"screen-reader-text\">KDDI Buys 15% Stake In French AR Company Total Immersion<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,24],"tags":[343,1942,3771],"class_list":["post-15281","post","type-post","status-publish","format-standard","hentry","category-japan","category-news","tag-augmented-reality","tag-kddi","tag-total-immersion","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/15281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=15281"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/15281\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=15281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=15281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=15281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}