{"id":14441,"date":"2011-06-21T15:14:22","date_gmt":"2011-06-21T06:14:22","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=14441"},"modified":"2011-06-21T15:14:22","modified_gmt":"2011-06-21T06:14:22","slug":"kddi-buys-5-stake-in-gps-game-provider-colopl-for-us6-2-million","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2011\/06\/kddi-buys-5-stake-in-gps-game-provider-colopl-for-us6-2-million\/","title":{"rendered":"KDDI Buys 5% Stake In GPS Game Provider Colopl For US$6.2 Million"},"content":{"rendered":"<p><a rel=\"attachment wp-att-14442\" href=\"http:\/\/asiajin.com\/blog\/2011\/06\/21\/kddi-buys-5-stake-in-gps-game-provider-colopl-for-us6-2-million\/logo_plus\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14442\" title=\"logo_plus\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/06\/logo_plus.gif\" alt=\"\" width=\"140\" height=\"24\" \/><\/a><br \/>\n<a rel=\"attachment wp-att-10361\" href=\"http:\/\/asiajin.com\/blog\/2010\/09\/18\/chinas-rekoo-to-distribute-social-games-in-japan-through-cell-phone-address-books\/kddilogo\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10361\" title=\"KddiLogo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2010\/09\/KddiLogo.gif\" alt=\"\" width=\"205\" height=\"68\" \/><\/a><br \/>\nLaunched in Japan as early as 2005, <a href=\"http:\/\/colopl.co.jp\/\">&#8220;Colopl&#8221;<\/a>, a simulation in which cell phone users manage a virtual colony, is probably one of the earliest geo-aware games out there. The namesake company made &#8220;Coloni-na Seikatsu Plus&#8221; (Colony-like Life) available to subscribers of NTT Docomo, SoftBank Mobile, and KDDI au.<br \/>\nIn the game, players collect a virtual currency dubbed &#8220;pura&#8221; when traveling from one point in Japan to another. They can then use this money and virtual items collected in those  places to create a &#8220;colony&#8221; on their cell phone (more information in English on how the game works <a href=\"http:\/\/asiajin.com\/blog\/2010\/01\/21\/cellphone-geo-location-game-coropura-gets-750000-users\/\">here<\/a> and <a href=\"http:\/\/www.startups-japan.com\/clients\/view\/COLOPL\/\">here<\/a>).<br \/>\nThe concept took off, Colopl inked a few <a href=\"http:\/\/asiajin.com\/blog\/2011\/01\/22\/japan-railway-enters-gps-based-location-game-users-visit-all-bullet-train-stations\/\">deals<\/a> with partner companies, and in November last year (when Colopl had 1.5 million users), KDDI entered a partnership with the company.<br \/>\nAnd today the Nikkei is reporting that Japan&#8217;s 2nd largest carrier is ready to buy a 5% stake in Colopl that&#8217;s worth 500 million Yen ($6.2 million). In other words, the company is now valued at $125 million &#8211; a very high sum, as far as the Japanese market is concerned. By way of comparison: last year, Foursquare&#8217;s valuation at the last round of financing stood at <a href=\"http:\/\/techcrunch.com\/2010\/06\/29\/foursquare-20-million\/\">$95 million<\/a> pre-money.<br \/>\nKDDI is <a href=\"http:\/\/asiajin.com\/blog\/2011\/02\/09\/kddi-agrees-to-assist-foursquares-promotion-and-support-in-japan\/\">Foursquare&#8217;s partner<\/a> in Japan since February. The carrier also <a href=\"http:\/\/asiajin.com\/blog\/2010\/08\/05\/kddi-to-acquire-stake-in-ar-start-up-tonchidot\/\">invested<\/a> in Tokyo-based mobile app startup Tonchidot, struck a <a href=\"http:\/\/asiajin.com\/blog\/2010\/09\/18\/chinas-rekoo-to-distribute-social-games-in-japan-through-cell-phone-address-books\/\">tie-up <\/a>with social games maker Rekoo (both last year), and invested in mobile social gaming juggernaut <a href=\"http:\/\/asiajin.com\/blog\/tag\/gree\/\">GREE<\/a> in 2007.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launched in Japan as early as 2005, &#8220;Colopl&#8221;, a simulation in which cell phone users manage a virtual colony, is probably one of the earliest geo-aware games out there. The namesake company made &#8220;Coloni-na Seikatsu Plus&#8221; (Colony-like Life) available to subscribers of NTT Docomo, SoftBank Mobile, and KDDI au. In the game, players collect a&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2011\/06\/kddi-buys-5-stake-in-gps-game-provider-colopl-for-us6-2-million\/\">Continue reading <span class=\"screen-reader-text\">KDDI Buys 5% Stake In GPS Game Provider Colopl For US$6.2 Million<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5,17,24],"tags":[83,703,1432,1724,1942],"class_list":["post-14441","post","type-post","status-publish","format-standard","hentry","category-cellular-phone","category-japan","category-news","tag-games","tag-colopl","tag-gps","tag-investments","tag-kddi","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/14441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=14441"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/14441\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=14441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=14441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=14441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}