{"id":13680,"date":"2011-04-02T21:10:59","date_gmt":"2011-04-02T12:10:59","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=13680"},"modified":"2011-04-02T21:10:59","modified_gmt":"2011-04-02T12:10:59","slug":"gmo-vp-launches-f-commrece-fund-and-invests-in-platform-developer","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2011\/04\/gmo-vp-launches-f-commrece-fund-and-invests-in-platform-developer\/","title":{"rendered":"GMO-VP Launches “F-Commerce” Fund And Invests In Platform Developer"},"content":{"rendered":"

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\nOn Friday, GMO Venture Partners[J]<\/a>,\u00a0an investment arm of Shibuya-based web juggernaut GMO Internet Group<\/a>, launched a private equity fund specializing in investing in start-ups who are developing e-commerce and ad services to be provided on the Facebook platform (a.k.a. F-commerce), which is called Social Ad & Commerce Technology Fund. \u00a0 It has a JPY57M(=USD670,000) volume as of its launch and can be grown up to JPY2B(=USD23.8M) in the future.
\nAs their first portfolio, they invested in Aratana<\/a>, a tech start-up based in Miyazaki<\/a>, a southern coastal city of the Kyushu Island. \u00a0The company has introduced an easy-to-use shopping cart system integrated for Facebook, which is called Social Gateway, and has installed more than 1,000 on-Facebook commerce pages for Japanese SMEs in partnership with social commerce integrators such as Sakuragaoka Works Inc.<\/a> (previously known as Arcarna)
\nExample: A “F-commerce” page developed by Aratana for Rice-made cosmetic manufacturer Rice Force.
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\nSee Also:<\/strong><\/p>\n