{"id":12860,"date":"2011-02-15T00:10:52","date_gmt":"2011-02-14T15:10:52","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=12860"},"modified":"2011-02-15T00:10:52","modified_gmt":"2011-02-14T15:10:52","slug":"beetv-docomos-mobile-tv-service-hits-1-5-million-user-mark","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2011\/02\/beetv-docomos-mobile-tv-service-hits-1-5-million-user-mark\/","title":{"rendered":"BeeTV: Docomo&#8217;s Mobile TV Service Hits 1.5 Million User Mark"},"content":{"rendered":"<p><a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/02\/beetv_logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12862\" title=\"beetv_logo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/02\/beetv_logo.png\" alt=\"\" width=\"179\" height=\"91\" \/><\/a><br \/>\nMobile TV is often cited as being a dream of the future in most markets, but it has been around in Japan, the world&#8217;s most advanced mobile nation, for years.<br \/>\nThe majority of the 100+ handsets Japan gets every year comes equipped with a <a href=\"http:\/\/en.wikipedia.org\/wiki\/1seg\">1Seg<\/a> digital TV tuner (some even have 2 tuners to watch one TV program and record another simultaneously). 1Seg as a standard was established as early as 2006.<br \/>\nAnd in May 2009, Japan&#8217;s biggest mobile carrier NTT Docomo and major media content company Avex have established <a href=\"http:\/\/pre.beetv.jp\/\">BeeTV<\/a> to capitalize on the wide distribution of mobile TV tuners in Japan. For a monthly fee of 315 Yen\/$3.80, BeeTV subscribers can view original content on their cell phones: dramas, cartoons, music videos etc. (provided they are i-mode users).<br \/>\nA few days ago, Avex issued a <a href=\"http:\/\/www.avex.co.jp\/html\/upload_file\/ENtop_01\/7860_2011021014102704_P01_.pdf\">report<\/a> [PDF] according to which the number of users has hit the 1.5 million mark in December 2010. BeeTV has grown from 0 to 560,000 users in just two months in 2009, but  growth has slowed down significantly, especially in the last six  months of 2010.<br \/>\nHere&#8217;s the chart from the report:<br \/>\n<a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/02\/Picture-21.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12861\" title=\"beetv\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/02\/Picture-21.png\" alt=\"\" width=\"470\" height=\"142\" \/><\/a><br \/>\nWhen BeeTV launched, the plan was to attract 3.5 million users by March 2013.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile TV is often cited as being a dream of the future in most markets, but it has been around in Japan, the world&#8217;s most advanced mobile nation, for years. The majority of the 100+ handsets Japan gets every year comes equipped with a 1Seg digital TV tuner (some even have 2 tuners to watch&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2011\/02\/beetv-docomos-mobile-tv-service-hits-1-5-million-user-mark\/\">Continue reading <span class=\"screen-reader-text\">BeeTV: Docomo&#8217;s Mobile TV Service Hits 1.5 Million User Mark<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,29],"tags":[349,410,947,2396],"class_list":["post-12860","post","type-post","status-publish","format-standard","hentry","category-japan","category-service","tag-avex","tag-beetv","tag-docomo","tag-mobile-tv","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/12860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=12860"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/12860\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=12860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=12860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=12860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}