{"id":12852,"date":"2011-02-14T22:38:28","date_gmt":"2011-02-14T13:38:28","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=12852"},"modified":"2011-02-14T22:38:28","modified_gmt":"2011-02-14T13:38:28","slug":"dena-to-introduce-unified-brand-mobage-worldwide","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2011\/02\/dena-to-introduce-unified-brand-mobage-worldwide\/","title":{"rendered":"DeNA To Introduce Unified Brand &#8216;Mobage&#8217; Worldwide"},"content":{"rendered":"<p><a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/02\/mobage-worldwide-logo.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/02\/mobage-worldwide-logo-400x143.png\" alt=\"\" title=\"mobage-worldwide-logo\" width=\"400\" height=\"143\" class=\"alignright size-medium wp-image-12853\" \/><\/a><br \/>\n<a href=\"http:\/\/dena.jp\/en\/\">DeNA<\/a>, a Japanese company who runs the Japan&#8217;s <a href=\"http:\/\/asiajin.com\/blog\/2011\/02\/04\/japans-no-1-social-network-gree-and-mobage-town-competes\/\">possibly-No.1<\/a> social network Mobage Town, <a href=\"http:\/\/dena.jp\/press\/2011\/02\/328mobage.php\">announced<\/a> [J] that they would change their current brands, Mobage Town(mbga.jp) in Japan and Plus+ Network (by ngmoco, which <a href=\"http:\/\/asiajin.com\/blog\/2010\/10\/13\/will-dena-crack-the-japanese-code-for-international-expansion\/\">DeNA purchased in October 2010<\/a>) in overseas, into single brand Mobage from March 28, 2011.<br \/>\nAt now, Japanese Mobage-Town&#8217;s logo is mix of Japanese &#8220;Mobage&#8221; and English &#8220;Town&#8221;, which is not understandable in overseas.<br \/>\nDeNA declared to proceed their two growth strategy, &#8220;X-device&#8221;(Cross-device) is to construct platform over multiple devices like cellphone, smartphone, PC, etc. &#8220;X-border&#8221;(Cross-border) is to broaden their platform globally, to English-speaking countries and China at this point.<br \/>\nDeNA explained the design image of the new logo is &#8220;An eye to gaze the world, and the future&#8221;. They also said that people can share joys and emotions by eyes even without words.<br \/>\n&#8220;The eye part design is given a meaning to wish users enjoy communication in virtual community, where you can not see others faces. The color &#8220;Mobage Blue&#8221; is a color of sky and ocean to connect the border-less world, also a color can express globally understandable feeling of trust.&#8221;<br \/>\nA big alliance on PC-based game platform with Yahoo! Japan, Yahoo! Mobage logo <a href=\"http:\/\/dena.jp\/press\/2011\/02\/yahoo-yahoo-httpyahoo-mbgajp.php\">will be also changed<\/a> [J], too.<br \/>\n<a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/02\/yahoo-mobage-new-logo.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/02\/yahoo-mobage-new-logo.png\" alt=\"\" title=\"yahoo-mobage-new-logo\" width=\"446\" height=\"221\" class=\"alignright size-full wp-image-12854\" \/><\/a><\/p>\n<h3>See Also:<\/h3>\n<p><a href=\"http:\/\/asiajin.com\/blog\/2010\/12\/16\/dena-exports-mobage-in-alliance-with-samsung\/\">DeNA Exports Mobage In Alliance With Samsung<\/a><br \/>\n<a href=\"http:\/\/asiajin.com\/blog\/2010\/12\/17\/gree-opens-english-corporate-site-how-about-others\/\">Gree Opens English Corporate Site \u2013 How About Others?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DeNA, a Japanese company who runs the Japan&#8217;s possibly-No.1 social network Mobage Town, announced [J] that they would change their current brands, Mobage Town(mbga.jp) in Japan and Plus+ Network (by ngmoco, which DeNA purchased in October 2010) in overseas, into single brand Mobage from March 28, 2011. At now, Japanese Mobage-Town&#8217;s logo is mix of&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2011\/02\/dena-to-introduce-unified-brand-mobage-worldwide\/\">Continue reading <span class=\"screen-reader-text\">DeNA To Introduce Unified Brand &#8216;Mobage&#8217; Worldwide<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17],"tags":[654,883,1621,2143,2369,2370,2579,2901,4129,4169],"class_list":["post-12852","post","type-post","status-publish","format-standard","hentry","category-japan","tag-ci","tag-dena","tag-icon","tag-logo","tag-mobage","tag-mobage-town","tag-ngmoco","tag-plus","tag-worldwide","tag-yahoo-mobage","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/12852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=12852"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/12852\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=12852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=12852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=12852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}