{"id":12513,"date":"2011-01-26T01:11:39","date_gmt":"2011-01-25T16:11:39","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=12513"},"modified":"2011-01-26T01:11:39","modified_gmt":"2011-01-25T16:11:39","slug":"for-social-app-development-mixi-and-cyberagent-launch-joint-venture","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2011\/01\/for-social-app-development-mixi-and-cyberagent-launch-joint-venture\/","title":{"rendered":"For Social App Development: Mixi And CyberAgent Launch Joint Venture"},"content":{"rendered":"<p><a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/05\/cyberagent_logo.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3570\" title=\"CyberAgent's Logo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/05\/cyberagent_logo.gif\" alt=\"\" width=\"151\" height=\"37\" \/><\/a><br \/>\n<a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/08\/mixi-logo.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5413\" title=\"mixi-logo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/08\/mixi-logo.gif\" alt=\"\" width=\"162\" height=\"41\" \/><\/a><br \/>\nJapan&#8217;s social apps boom isn&#8217;t ending: Today, two of the country&#8217;s biggest web companies, namely <a href=\"http:\/\/asiajin.com\/blog\/tag\/mixi\">Mixi<\/a> and <a href=\"http:\/\/ir.cyberagent.co.jp\/ir_e\/\">CyberAgent<\/a>, announced they will launch a joint venture to produce social apps for mixi, Japan&#8217;s biggest social network, on February 1. CyberAgent is best known for its massive Ameba blog platform, Japan&#8217;s biggest (12.4 million registered users).<br \/>\nThe new venture, which is called Grenge (no website yet), is capitalized at 5 million yen ($606,000) and owned 51% by CyberAgent and 49% by mixi. Grenge is expected to produce apps for Japanese feature phones and smartphones from April this year. By March 2012, the plan is to have deployed a total of eight titles on Mixi.<br \/>\nGrenge is expected to generate $6 million in sales by September this year.<br \/>\nWhat&#8217;s interesting is that with this move, mixi is moving further away from its position as a strict, &#8220;neutral&#8221; social network\/graph provider. Its big rivals in terms of user numbers, mobile gaming networks <a href=\"http:\/\/http:\/\/asiajin.com\/blog\/tag\/mobage-town\/\">Mobage-town<\/a> and <a href=\"http:\/\/asiajin.com\/blog\/tag\/gree\">GREE<\/a>, have been doubling as platform and app providers since they opened their sites to third-party developers in <a href=\"http:\/\/blog.dena.ne.jp\/press\/archives\/2009\/08\/post_84.html\">2009<\/a>\/<a href=\"http:\/\/asiajin.com\/blog\/2010\/01\/12\/gree-to-open-social-application-platform\/\">2010<\/a>.<br \/>\nIn 2009, <a href=\"http:\/\/asiajin.com\/blog\/2009\/04\/24\/mixi-appli-conference-2009\/\">Mixi established the so-called Mixi Fund<\/a> to invest in startups that provide social apps. Since then, big M has invested in several companies, for example in <a href=\"http:\/\/asiajin.com\/blog\/2009\/10\/16\/japans-biggest-social-network-mixi-buys-20-of-foreigner-led-social-gaming-company-pikkle\/\">Tokyo-based social games startup Pikkle ($1.6 million)<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japan&#8217;s social apps boom isn&#8217;t ending: Today, two of the country&#8217;s biggest web companies, namely Mixi and CyberAgent, announced they will launch a joint venture to produce social apps for mixi, Japan&#8217;s biggest social network, on February 1. CyberAgent is best known for its massive Ameba blog platform, Japan&#8217;s biggest (12.4 million registered users). The&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2011\/01\/for-social-app-development-mixi-and-cyberagent-launch-joint-venture\/\">Continue reading <span class=\"screen-reader-text\">For Social App Development: Mixi And CyberAgent Launch Joint Venture<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[9,17,23],"tags":[808,883,1441,2342,2370,2880,3404,3413],"class_list":["post-12513","post","type-post","status-publish","format-standard","hentry","category-company","category-japan","category-new-service","tag-cyberagent","tag-dena","tag-gree","tag-mixi","tag-mobage-town","tag-pikkle","tag-social-apps","tag-social-games","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/12513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=12513"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/12513\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=12513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=12513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=12513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}