{"id":12391,"date":"2011-01-18T16:51:07","date_gmt":"2011-01-18T07:51:07","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=12391"},"modified":"2011-01-18T16:51:07","modified_gmt":"2011-01-18T07:51:07","slug":"for-26-million-gree-acquires-mobile-ad-startup-atlantis","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2011\/01\/for-26-million-gree-acquires-mobile-ad-startup-atlantis\/","title":{"rendered":"For $26 Million: GREE Acquires Mobile Ad Startup Atlantis"},"content":{"rendered":"<p><a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2008\/11\/gree-logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1376\" title=\"gree-logo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2008\/11\/gree-logo.png\" alt=\"\" width=\"234\" height=\"73\" \/><\/a><br \/>\n<a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/01\/atlantis.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12393\" title=\"atlantis\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2011\/01\/atlantis.png\" alt=\"\" width=\"244\" height=\"146\" \/><\/a><br \/>\nM&amp;A-related news are relatively rare in Japan&#8217;s startup scene, but today we can report that mobile social gaming juggernaut <a href=\"http:\/\/asiajin.com\/blog\/tag\/gree\/\">GREE<\/a> has <a href=\"http:\/\/www.gree.co.jp\/news\/press\/2011\/0118_01.html\">acquired<\/a> Tokyo-based ad exchange service <a href=\"http:\/\/atlantiss.jp\/\">Atlantis<\/a> for 2.2 billion yen ($26 million). The company will be turned into a GREE subsidiary.<br \/>\nBig G says that the acquisition marks their entry into the mobile\/smartphone ad business, which has been growing rapidly in Japan in recent months. With the move, GREE also wants to strengthen its recently launched &#8220;GREE Platform for smartphone&#8221; by which games will be offered to users of Android handsets and iPhones.<br \/>\nIn November last year, Atlantis registered 500 million impressions through smartphones across its ad network and says it sees this number increasing by 10-20% monthly. At 45 billion, the number of impressions served on all mobile phones in Japan (during August 2010) is significantly higher.<br \/>\nAtlantis was founded in 2007 and currently employs 15 people.<br \/>\nVia<a href=\"http:\/\/jp.techcrunch.com\/archives\/jp-gree-acquaired-ad-exchange-service-company-atlantis\/\"> TechCrunch Japan<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M&amp;A-related news are relatively rare in Japan&#8217;s startup scene, but today we can report that mobile social gaming juggernaut GREE has acquired Tokyo-based ad exchange service Atlantis for 2.2 billion yen ($26 million). The company will be turned into a GREE subsidiary. Big G says that the acquisition marks their entry into the mobile\/smartphone ad&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2011\/01\/for-26-million-gree-acquires-mobile-ad-startup-atlantis\/\">Continue reading <span class=\"screen-reader-text\">For $26 Million: GREE Acquires Mobile Ad Startup Atlantis<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,24],"tags":[115,329,1441,2165,2376,3414],"class_list":["post-12391","post","type-post","status-publish","format-standard","hentry","category-japan","category-news","tag-ad-networks","tag-atlantis","tag-gree","tag-ma","tag-mobile","tag-social-gaming","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/12391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=12391"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/12391\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=12391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=12391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=12391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}