{"id":11256,"date":"2010-11-26T22:35:56","date_gmt":"2010-11-26T13:35:56","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=11256"},"modified":"2010-11-26T22:35:56","modified_gmt":"2010-11-26T13:35:56","slug":"hit-list-japans-top-20-products-in-2010-and-2011","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2010\/11\/hit-list-japans-top-20-products-in-2010-and-2011\/","title":{"rendered":"Hit List: Japan’s Top 20 Products In 2010 (And 2011)"},"content":{"rendered":"

\"\"<\/a>
\nWhat are Japan’s top products in 2010? That’s a question Japan’s (and one of the world’s) biggest advertising agency Dentsu<\/a> recently asked in a survey<\/a> [PDF] it has been conducting since 1985 (n=1,000). For the first time, Dentsu has also compiled a “hit list” that’s supposed to shine a light on what’s going to be “hot” in Japan next<\/em> year.
\nThe subjects of the survey could name anything they wanted to: persons, products, services, TV shows, food etc. What’s interesting is that there is a high number of tech-related items in both lists, which are shown below:<\/p>\n

2010 Hit Products (emphasis on tech-related items supplied)
\n<\/strong><\/h3>\n

No. 1: Smartphones
\nNo. 2: Twitter <\/a><\/strong>
\nNo. 3: Munchable chili oil (a hot topping)
\nNo. 4: Digital broadcasting-equipped flat-panel TVs <\/strong>
\nNo. 5: Ryoma Sakamoto<\/a> (popular historical figure; a TV series about him was aired earlier this year)
\nNo. 6: International flight services at Haneda Airport (Japan’s No. 2 airport boosted its number international flights this year)
\nNo. 7: Tokyo Sky Tree<\/a> (broadcasting tower to be completed in 2012)
\nNo. 8: Energy-saving home appliances (the government supports individuals buying eco-friendly electronics)<\/strong>
\nNo. 9: 2010 FIFA World Cup in South Africa
\nNo. 10: LED light bulbs<\/strong>
\nNo. 11: “B-grade” local gourmet food (relatively inexpensive food)
\nNo. 12: Akira Ikegami (journalist)
\nNo. 13: Domestic “fast fashion” brands
\nNo. 14: GeGeGe\u2019s Wife (hit TV drama)
\nNo. 15: 3D movies, TV, cameras and other 3D products
\nNo. 16: Hybrid vehicles<\/strong>
\nNo. 17: Imported “fast fashion” brands
\nNo. 18: AKB48<\/a> (48-member all-girl idol group)
\nNo. 19: Tablets<\/strong>
\nNo. 20: Yoichi Watanabe (war photographer and TV personality)
\nIn the 2010 list, eight of the top 20 products are tech-related, but the number is much higher in the list of the upcoming hit products and services, which just sees six items that are not<\/em> related to technology in one form or the other:<\/p>\n

2011+ Hit Products (emphasis on tech-related items supplied)<\/strong><\/h3>\n

No. 1: Tokyo Sky Tree
\nNo. 2: LED light bulbs<\/strong>
\nNo. 3: Electric vehicles<\/strong>
\nNo. 4: International flight services at Haneda Airport
\nNo. 5: Smartphones
\nNo. 6: 3D movies, TV, cameras and other 3D products
\nNo. 7: Hybrid cars
\nNo. 7: E-book readers<\/strong>
\nNo. 9: Discount airline tickets
\nNo. 10: Tablets
\nNo. 11: Home solar power systems
\nNo. 12: Digital broadcasting-equipped widescreen flat-panel TVs<\/strong>
\nNo. 13: Compact data communication devices
\nNo. 14: Home fuel cell systems<\/strong>
\nNo. 15: Group purchase coupons<\/strong>
\nNo. 16: Bread and sweets made with rice powder
\nNo. 17: Blade-less electric fans
\nNo. 18: Cloud computing (including related books)<\/strong>
\nNo. 18: B-grade local gourmet food
\nNo. 20: Alcohol-free beer-like beverages<\/p>\n","protected":false},"excerpt":{"rendered":"

What are Japan’s top products in 2010? That’s a question Japan’s (and one of the world’s) biggest advertising agency Dentsu recently asked in a survey [PDF] it has been conducting since 1985 (n=1,000). For the first time, Dentsu has also compiled a “hit list” that’s supposed to shine a light on what’s going to be… Continue reading Hit List: Japan’s Top 20 Products In 2010 (And 2011)<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,24],"tags":[891,3387,3856],"class_list":["post-11256","post","type-post","status-publish","format-standard","hentry","category-japan","category-news","tag-dentsu","tag-smartphones","tag-twitter","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/11256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=11256"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/11256\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=11256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=11256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=11256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}