{"id":11249,"date":"2010-11-26T01:36:47","date_gmt":"2010-11-25T16:36:47","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=11249"},"modified":"2010-11-26T01:36:47","modified_gmt":"2010-11-25T16:36:47","slug":"japans-top-search-keywords-in-2010-by-yahoo-japan","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2010\/11\/japans-top-search-keywords-in-2010-by-yahoo-japan\/","title":{"rendered":"Japan’s Top Search Keywords in 2010 By Yahoo! Japan"},"content":{"rendered":"

It is a year-end buzzword ranking season. Yahoo! Japan, Japan’s most popular search portal, though the backend search engine has been gradually switching to Google’s one (everyday more people report that their search results are the similar with the Google’s results), eventually gets the highest number of search volume in Japanese.
\nYahoo! Japan just released the most searched keywords ranking both on PC and mobile during 2010<\/a> [J].<\/p>\n

PC search<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n
ranking<\/th>\nkeyword<\/th>\nmeaning<\/th>\n2009<\/th>\n2008<\/th>\n<\/tr>\n
1<\/td>\nYouTube<\/td>\nNo.1 movie sharing site<\/td>\n1<\/td>\n1<\/td>\n<\/tr>\n
2<\/td>\nMixi<\/td>\nNo.3? social network
(PC No.1)<\/td>\n		2<\/td>\n2<\/td>\n<\/tr>\n
3<\/td>\nGoogle<\/td>\nNo.2 search<\/td>\n4<\/td>\n4<\/td>\n<\/tr>\n
4<\/td>\nAmazon<\/td>\nNo.2 online mall<\/td>\n6<\/td>\n6<\/td>\n<\/tr>\n
5<\/td>\n2 channel<\/td>\nNo.1 bulletin board<\/td>\n3<\/td>\n3<\/td>\n<\/tr>\n
6<\/td>\nRakuten<\/td>\nNo.1 online mall<\/td>\n5<\/td>\n5<\/td>\n<\/tr>\n
7<\/td>\nNiconico Douga<\/td>\nNo.2 movie site<\/td>\n7<\/td>\n7<\/td>\n<\/tr>\n
8<\/td>\nTwitter<\/td>\nWorld and Japan’s No.1 Microblogging<\/td>\n–<\/td>\n–<\/td>\n<\/tr>\n
9<\/td>\nAmeblo<\/td>\nNo.1 celebrities blog portal<\/td>\n14<\/td>\n–<\/td>\n<\/tr>\n
10<\/td>\nGoo<\/td>\nNTT’s portal<\/td>\n8<\/td>\n8<\/td>\n<\/tr>\n<\/table>\n

Some notable changes<\/h4>\n

Last year, most top ranked keywords kept the same positions from 2008. However, this time there are some interesting changes as you see above.
\nGoogle and Amazon, two world-class services were searched more, whilst the gigantic anonymous BBS 2-channel and the largest e-shopping mall Rakuten stepped down. Rakuten and Amazon Japan are direct competitors so, even Rakuten is leading the market, it may not be a good sign for them. (it is search “volume” so you may also tell that Rakuten became to be so common to make people less search though.)
\nAnother big newcomer is Twitter, ranked at 8th from out of the ranking (top 100). Facebook jumped into the ranking, too (39th).
\nCyberAgent Ameblo, is also showing their traction. I can tell that their vacuuming all TV talents into their blog and microblog (Ameba Now) platforms goes successful.
\nBoosted web services:<\/p>\n