Japanese TV Viewership Measurer Video Research To Cooperate With Twitter Japan

Video Research, a company providing Japanese television audience rating, also belongs to the nation’s largest ad agency Dentsu group, announced that it is planning to offer a new television viewer rating based on number of tweets [J]. Twitter Japan will assist it by providing hashtag search streaming API. As a first attempt, Video Research is… Continue reading Japanese TV Viewership Measurer Video Research To Cooperate With Twitter Japan

Yahoo! Japan Search Now Provides In-TV-Program Products Info

Yahoo! Japan Search Team Blog [J] announced that their search results page by TV program names show products, services and point of interests (shops, restaurants, etc.) at the top. Here is an example which I searched on Y!J by keyword “ladies 4″(in Japanese, of course), an afternoon program featuring lifestyle info on TV Tokyo. At… Continue reading Yahoo! Japan Search Now Provides In-TV-Program Products Info

Internet Ads Overtakes Newspaper To Become No.2 After Television In Japan

Dentsu Inc., Japan’s largest advertisement agency, published its annual Japan’s advertising expenditures report. [J, pdf] According to the report, Dentsu estimates that advertisers spend 7.77 billion USD (1.2% growth) more on the Internet than on newspaper advertising 7.40 billion in 2009, first time in history. The No.1 television earned 18.84 billion, which is 10.2% decreased.… Continue reading Internet Ads Overtakes Newspaper To Become No.2 After Television In Japan