51% Of Japanese Have No “Close Friend” On Their Social Network Friends List

Microsoft Advertising reported that a social media usage research conducted by Microsoft in Asia-Pacific(APAC) 11 countries and regions. According to about 3,000 answering online to the questions (375 of them are Japanese), average APAC users are using 3 social networking services. They think only one-forth of their friends list are their close friends. 51% of… Continue reading 51% Of Japanese Have No “Close Friend” On Their Social Network Friends List

9 Out Of 10 Japanese Mobile Users Disinclined For Using Real Name

According to the research [J] by Tokyo-based MMD Laboratory, 89.1% of mobile web users are reluctant to disclose their real name on the web. 88.2% does not like to upload their portrait, 90.8% for contact, 84.9% for company name, 69.8% for location information (by GPS). They also asked if the user uses real name on… Continue reading 9 Out Of 10 Japanese Mobile Users Disinclined For Using Real Name

30% Japanese Sends E-Mail First To Ask If They Can Make Phone Call

Internet research company Ishare reported [J] that new phone call “manner” emerging, especially among young women in Japan. 40.7% of female and 19.9% male answered that they ask if they can call others by cellphone e-mail. (n=556) So, those people make an appointment for telephone call by e-mail. The reasons they do that are; to… Continue reading 30% Japanese Sends E-Mail First To Ask If They Can Make Phone Call

research: 40% of Japanese blogs are spam

Nifty Laboratory, a marketing research section of Nifty, which owns one of the biggest ISP in Japan @nifty, also provides big blog hosting service Cocolog, announced its new splog(spam blog) filtering technology combining several different splog finder methods. They also applied the filter to Japanese blog articles, sampled 100,000 for each month from their 450… Continue reading research: 40% of Japanese blogs are spam