Japan’s 4th Largest Convenience Chain-store To Use Rakuten Super Points

According to Sankei reported [J], Circle-K-Sunkus, the 4th largest convenience chain-store, announced on November 17th that it would replace its own reward points system with e-commerce giant Rakuten’s Rakuten Super Points.

コンビニ Diana mini.

Sales ranking of convenience store chains (2011)

These 4 groups occupied nearly 90% of domestic market.

chains sales(billion yen)
Seven Eleven 3281
Lawson 1826
Family Mart 1535
Circle K Sunkus 980

by each groups’ financial reports via Lawson’s 2012 annual report [J, pdf]