SonyEricsson and Nokia integrate Mixi Mobile access into cell phones

Japan’s largest social network Mixi announced that a total of three mobile phones made by Sony Ericsson and Softbank/Nokia have integrated direct access to its mobile version. These are the Cybershot SO905iCS, the Cybershot W61s and the Nokia N95. The Nokia model is delivered in Japan as the SoftBank X02NK.

It was announced that users can upload pictures taken with the Cybershot models directly to their Mixi blogs from the camera menu screen.

The “Share Online” function of the SoftBank/Nokia phone makes it possible to automatically resize pictures to fit into Mixi blogs. They can be then directly sent to the service as well. Moreover, owners of the SoftBank/Nokia model can access Mixi Mobile directly from the standby screen with just one click.

[Via CNET Japan]

Fastladder RSS Reader is now Open Source

Fastladder, an English localized version of the Japan’s most popular web-based RSS Reader “livedoor Reader” becomes Open Source today.

Fastladder logo

Codes written in Ruby on Rails/Javascript are available on Google Code. The lincense is an MIT license.

The installable binary package is also downloadable from For Windows/Mac/Unix. It is still the same web-based (and “fast”, as they claim in the product name) application, but you may use it with non-internet web-based system/feeds in your company. livedoor recommends you to use their original free-hosted version if you do not need to access those intranet RSS feeds.

As a web based RSS reader, livedoor Reader leads off to Google Reader (localized in Japanese) and Bloglines by user-share.

Some Niconico-douga videos available without registration

Niconico douga, the 2007 biggest hit in Japanese web, is a video sharing community service with enhanced overlay comments feature.

Although it is popular among Japanese users, there are not many non-Japanese videos and comments, mainly because it requires user registration and it does not offer English menu. If you want to try it by yourself, Our writer Serkan Toto explained how to use Niconico-douga at Tokyotronic.

In December, Gihyo, a tech-oriented publisher (like O’Reilly in US) held a web technology meeting WEB+DB PRESS Tech Meeting, and Niconico-douga company Niwango, offered to host the meeting videos available WITHOUT Niconico MEMBERSHIP. At this point, these 6 embedded videos (with viewers’ comments, of course) are the only opened videos you can see how movied on Niconico-douga.

Gihyo event on Nicovideo

Although these tech talk videos are not mainstream type on Niconico-douga, you may be able to see how they are same as, and how different from other YouTube like video-sharing services. Number of comments are not so high, and font size and colors have not much variety when you compare with popular (usually Anime and/or parody) videos on Niconico-douga popular video ranking, though. I am sure that services like YouTube and can take the flavour in.

You can also see what kind of tech presentations are made in Japan in Japanese. All speakers are top-notch web application/service engineers, including Hatena CTO Naoya Ito, and ex-livedoor CTO, A-list tech blogger Dan Kogai.

Mobage town – a mobile social network for teens

Mobage town logo

Mobage town has been started in 2006 by Tomoko Namba, a Mckinsey alumna. “Mobage town” is short for “mobile game town”. So, Mobage provides numerous small games and a social network service for mobile phone users. Essentially users are using Mobage as a social network service.

The service has 7.4 million registered users and 13 billion page views per month. 47% of users are teenagers. 37% of users are in their twenties.

Mobage has a very clever growth/revenue model. Each user has an avatar. Avatar needs to be clothed. Clothings can be bought with a virtual money called ‘Mobagold’. Users can obtain Mobagold by registering to adviterser’s services. Its business model is similar to Korean network game site ‘Han game’.

Namba started a company ‘DeNA’ in 1999 as an Internet auction service company. Soon, Yahoo! Japan became a clear winner in Japanese Internet auction market. Her company experienced a long slump. In 2005, DeNA gained a certain success with mobile commerce services, and successfully IPOed to Tokyo stock market.

Mobage’s huge success boosted the company’s profit. DeNA’s revenue reached 14 billion yen, and a profit is 2.5 billion yen.

See also:

  1. Company’s site (in English)
  2. Mobage town article with screen shots (in Japanese)


  • Type: public (JP:2432)
  • Founded: Mar. 1999
  • Went public: Feb. 2005
  • Sales: 14 billion yen ($129 million)
  • Profit: 2.5 billion yen ($23 million)
  • Employee: 415
  • People: CEO, Tomoko Namba