Entries Tagged as 'india'

Japanese Comics Target The World’s Second Most Populated Market

NTT Solmare's Logo Zero-Sum's Logo

An NTT group company in mobile content development, NTT Solmare, and Kyoto-based mobile content developer Zero-Sum started distributing Japanese comic titles for cellphone users in India last Friday.

The service is provided to the users of the country’s 6th ranked mobile carrier Tata Teleservices, and is also expected to start for the country’s 3rd ranked carrier Vodafone Essar next month.   Every title costs USD0.42 or JPY45 approx.

Title Price (India Rupee)
Always by Yourside INR20
Comic Adventure INR20
Save the Cafe INR20
The Tale of the Stone God
-Guarding You at Your Service-
INR20
Magic Academy -Miire&Rajie- INR20
Kimodameshi -Dare Game- INR20

In India, cellphone subscribers are increasing at the fast pace of 10 million a month in ten consecutive months.   The country’s accumulated population of cellphone users reached 441.7 million last July.

Solmare & Zerosum Content Examples

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Japan’s DeNA brings its mobile social gaming platform MobaMingle to India

dena

mobamingle

Tokyo-based mobile social gaming giant DeNA takes the international version of its super-successful gaming platform Mobage-town [JP, PC version], Mobamingle, to India (find some detailed background info on MobaMingle here and here).

According to a report in the Nikkei, the service will be made available to Indian users in English as early as at the end of this month. Mobile subscribers to three leading Indian mobile phone carriers (the country’s No. 2 provider Reliance Communications is one of them) will be able to access MobaMingle directly through their menus.

Screenshots of MobaMingle:

mobamingle_screenshot

The service is free to use everywhere, including India (you can’t access it from Japan though). After the launch in September 2008, MobaMingle has attracted around 150,000 members by March 2009 (newer numbers aren’t available).

DeNA also plans to offer some avatar designs especially geared towards their future Indian users (see an example below).

india_avatar_mobamingle

DeNA’s foray into India isn’t really surprising as the country’s mobile subscriber base exceeds 400 million and is the world’s second largest (China has around 700 million/Japan: 107 million).

But what’s really interesting for MobaMingle in India is the number of smartphones. And here Gartner Research estimates that of the 122 million handsets sold in India in 2008, 6-7 million were smartphones.

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