Rakuten Purchases The Name Of Miyagi Baseball Stadium For Kobo

NHK reported that Japanese e-commerce giant Rakuten, who owns a professional baseball team Tohoku Rakuten Goleden Eagles in the top leagues, purchased the naming right of the home stadium in Sendai, Miyagi prefecture.

Wikipedia: Jet-0

The Miyagi Stadium, which name has been Kleenex Stadium Miyagi, will be changed to Rakuten Kobo Stadium. It must be a move for Rakuten to promote its underdog e-book platform Kobo against its rival Amazon Kindle.

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@akky is one of the first Japanese pro-bloggers [J]. He also leads Asiajin, writes a tech column on The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).

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Akky Akimoto

@akky is one of the first Japanese pro-bloggers [J]. He also leads Asiajin, writes a tech column on The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).