Currencies Personification By Japanese Foreign Exchange Company

Posted on March 4th, 2013 by Akky Akimoto

We have been reporting how often personification received positive responses from tech/net-friendly consumers. For example, Android handsets, computer virus and popular web services had gotten anthropomorphic images by third-parties.

A Twitter user @kudou39 noticed that a Japanese foreign exchange company SBI FXTrade featured 9 virtual girls for 9 major currencies they are offering trade. Here is a poster he found at station in Tokyo waterfront.

SBI FXTrade’s site has them, too.

sbi-fxtrade-top

The characters embody these currencies;

  • NZD – New Zealand dollar
  • AUD – Australian dollar
  • CHF – Swiss franc
  • USD – United States dollar
  • JPY – Japanese yen
  • EUR – Euro
  • ZAR – South African rand
  • GBP – Pound sterling
  • CAD – Canadian dollar

At the site, each girl has her own “Girl’s Report” corner and provide information around herself.

girls-report-aud

girls-report-usd

Some of the currency girls seem to give reports not only in matter-of-fact manner but also with long seasonal greetings, her personal lives in their countries, etc.

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Akky Akimoto

Leader at Asiajin
@akky is one of the first pro-bloggers in Japan [J]. He also leads Asiajin, writes for The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).

Tags: Japan, Trend // 2 Comments »

  • http://zoomingjapan.com/ zoomingjapan

    I’m not surprised that they chose a blue monster … or at least a not very healthy looking girl to represent the EURO. That’s what it is at the moment anyways.
    And of course they chose the cutest one (YEN) for themselves! ;)

    • http://akimoto.jp/blog/ Akky Akimoto

      Haha. See those nails on her head, I guess that the illustrator designed the Euro girl based on Frankenstein, as it was merged from several different currencies, though I am not sure if that is really appropriate or anything appeal to their Japanese customers buy/sell Euro on their service. :-)

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