Rakuten To Dissolve Lekutian In China, Joint-Mall With Baidu
Posted on April 20th, 2012 by Akky Akimoto
Japan’s largest e-mall company Rakuten today announced [J] that they would shut down its Chinese e-mall Lekutian(rakuten.cn) planned in May, 2012.
Rakuten jointly established Lekutian with China’s search engine giant Baidu in January 2010, and began the mall in October 2010.
The reason is explained as Lekutian did not show the growth they had expected, which is because the environment of e-commerce in China has been becoming too competitive.
Akky Akimoto
Leader at Asiajin
@akky is one of the first pro-bloggers in Japan [J]. He also leads Asiajin, writes for The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).
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