Muji Launches Social Game Muji Life For Global
Posted on November 16th, 2011 by Akky Akimoto
Toshima-ku/Tokyo-based Japanese consumer goods brand Muji (Mujirushi Ryohin), who operates about 300 shops in over 20 countries around the world, starts a social game Muji Life on November 15 (release [J]).
You may join the game by either of three social networking services, Facebook, Twitter and Mixi.
You will create your shelf with your favorite Muji products and other items like book, CD, DVD, etc.
You may display your shelf to your friends, give and receive gifts.
At the Muji retail shops around the world, by its iPhone app, you can get special items, music and Muji coins, virtual currency you can use in the game.
On the launch, English and Japanese languages are support. Chinese is planned to be added.
Akky Akimoto
Leader at Asiajin
@akky is one of the first pro-bloggers in Japan [J]. He also leads Asiajin, writes for The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).
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