Twitter for Japanese is becoming a new 2-channel, where people are often challenged to be what funny things they could write/express.
@miki800 called for an unofficial Google Doodle logo contest themed Family Computer age 8-bit games.
Bomberman
Gradius
Dig Dug
Load Runner
Super Mario Brothers (movie)
Xevious
There are many more but some games are only popular in Japan.
Early part of August news which we did not write as a dedicated article. Continued to (Part 2)
Referred pages are all in Japanese, unless otherwise stated.
This is the deflation. 29 yen beansprouts was discount 30 yen in Japan
If you want to know any specific news more, but unable to find them in other English blog/media, please let us know.
TeleBing, named after television and Bing, Microsoft's search engine, is an iOS application for Japanese TV watchers to show TV program schedules. Microsoft Japan released it "to promote Bing brand."
The program guide works with Twitter and Facebook. From program detail page, you may share your comments to Twitter and/or Facebook.
Japanese TV programs data is costly so that there are not many web service APIs for it. For people who enjoy both the internet and TV screen the same time, who are said to be increasing, TV program guide is one of important features for major portals and search engines.
via Impress Watch [J]
Shibuya-based Mobile web oriented HR agency Sapotant issued a research [J] on what social media buttons Japanese e-commerce websites are displaying to their customers (n=100).
48% of Japanese e-commerce site introduces one or more social media buttons. As shown on the chart, nearly 90% of who do, which is 42% of all, encourages users to tweet their site/products. Facebook Like and Mixi Check buttons follow. Which is not same as the situation in U.S., where Facebook leads and Google +1 is passing Twitter [pdf] (the research counts not only e-commerce websites though).
via Jouhou Kyouyu...Eien no Kadai heno Chousen blog [J]
This is a follow-up post for my monthly column on The Japan Times, Why do Japanese advertisers suggest Internet-search keywords?. There I explained why many of paper/TV ads in Japan are asking people to search by keywords, instead of typing URLs.
Soon after the column was published, I got a question from a reader if I can name a real example the advertiser failed on the search-keyword method, i.e. asking potential customers to type a certain keyword but that resulted not showing their website but competitors' at the first position.
There is a blog run by Aun Consulting, a Japanese SEO consulting firm. On the blog around year 2007, they had a series of posts [J] to check how search on the advertised keyword really ranked on Yahoo! Japan and Google, both on organic search and paid ads.
There are some failed attempts recorded. For example, Nisshin Food asked to search by "Rifiru" ("re-fill in Japanese Katakana") to promote their newly released instant noodle with which you can reuse a plastic bowl with another chunk of noodle, a kind of "Chikyu ni yasashii"("kind for the earth" which ecology-friendly people love to use) product.
Unfortunately, there are many other websites shown both on Y!J and G, most of which are about replacement papers for day planner. Nissin's special site was reportedly ranked at 26th on Yahoo! Japan, 17th on Google. Both were out of the first results page. They did not buy Overture/AdWords ads so even if there were consumers searched on the suggested keyword, it must be difficult to find the related website.
Another failure was done by Coca Cola Japan. In 2007, they gave a Japanese smiley "(^^)" in a box on their paper ads. However, as you know current search engines do not support search by those symbols, their site was not showed at the first page [J].
When people applies protocol without thinking, funny things happen. This train ad suggests to search http://r25.jp/ by "r25.jp" (via Daily Portal Z [J])
Or, it may still work for some people who prefer search than typing URL.
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