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BeeTV: Docomo’s Mobile TV Service Hits 1.5 Million User Mark

Mobile TV is often cited as being a dream of the future in most markets, but it has been around in Japan, the world's most advanced mobile nation, for years.

The majority of the 100+ handsets Japan gets every year comes equipped with a 1Seg digital TV tuner (some even have 2 tuners to watch one TV program and record another simultaneously). 1Seg as a standard was established as early as 2006.

And in May 2009, Japan's biggest mobile carrier NTT Docomo and major media content company Avex have established BeeTV to capitalize on the wide distribution of mobile TV tuners in Japan. For a monthly fee of 315 Yen/$3.80, BeeTV subscribers can view original content on their cell phones: dramas, cartoons, music videos etc. (provided they are i-mode users).

A few days ago, Avex issued a report [PDF] according to which the number of users has hit the 1.5 million mark in December 2010. BeeTV has grown from 0 to 560,000 users in just two months in 2009, but growth has slowed down significantly, especially in the last six months of 2010.

Here's the chart from the report:

When BeeTV launched, the plan was to attract 3.5 million users by March 2013.

DeNA To Introduce Unified Brand ‘Mobage’ Worldwide

DeNA, a Japanese company who runs the Japan's possibly-No.1 social network Mobage Town, announced [J] that they would change their current brands, Mobage Town(mbga.jp) in Japan and Plus+ Network (by ngmoco, which DeNA purchased in October 2010) in overseas, into single brand Mobage from March 28, 2011.

At now, Japanese Mobage-Town's logo is mix of Japanese "Mobage" and English "Town", which is not understandable in overseas.

DeNA declared to proceed their two growth strategy, "X-device"(Cross-device) is to construct platform over multiple devices like cellphone, smartphone, PC, etc. "X-border"(Cross-border) is to broaden their platform globally, to English-speaking countries and China at this point.

DeNA explained the design image of the new logo is "An eye to gaze the world, and the future". They also said that people can share joys and emotions by eyes even without words.

"The eye part design is given a meaning to wish users enjoy communication in virtual community, where you can not see others faces. The color "Mobage Blue" is a color of sky and ocean to connect the border-less world, also a color can express globally understandable feeling of trust."

A big alliance on PC-based game platform with Yahoo! Japan, Yahoo! Mobage logo will be also changed [J], too.

See Also:

DeNA Exports Mobage In Alliance With Samsung

Gree Opens English Corporate Site – How About Others?

February 2011 Japan IT Links (Part 1)

Early part of Februrary news which we did not write as a dedicated article. Continued to (Part 2)

Referred pages are all in Japanese, unless otherwise stated.

If you want to know any specific news more, but unable to find them in other English blog/media, please let us know.

Pacman Twitter Client Pac’n Twit

Pac'n Twit for iPhone/iPad is a new free Twitter client by Bandai Namco, yes, the company made Pacman 31 years ago (Namco merged with Bandai in 2005).

Here is a screenshot of Twitter timeline,

It comes with Pac man themed design, has regular Twitter client features, tweet, reply, direct message, retweet, list, search, notification, post image.

Bandai Namco had already released i-Appli version of Pac'n Twit [J] for Docomo's Japanese feature phone.

On settings, you can change themes from Pacman to Galaga'88, which is a special contents only for iPhone/iPad version.

Both i-Appli version and iPhone/iPad version are free. Although it says to support Japanese, English and French, it seems not available on US iTunes App Stores at now. Official Twitter account @pacntwit tweets only in Japanese, too.

Mark Zuckerberg Look-alike Japanese Comedian

When something's the topic of the moment, anything about it can become big news. Here we go, Facebook news again.

Japanese comedian Shigeo Takahashi (photos on Google Image Search), a member of the manzai-style stand-up comedy duo Savanna [J], made special appearances prior to the show of “The Social Network” movie in Tokyo because he bears a striking resemblance to Facebook founder Mark Zuckerberg.

On the show, Takahashi discussed [J] how like Zuckerberg he was a nerd in junior high school, and said that if he ever managed to meet Zuckerberg, they would probably click right away and he'd take him out for a bite to eat. Takahashi plans to register his profile on Facebook soon, then bleach his hair to look even more like Zuckerberg (which he
hadn't done at the time of his pre-screening appearance!)

Takahashi's Twitter account is @shigeo0128, and he currently has over
75,000 followers.

Besides being a comedian, Takahashi has been a voice actor for a kids program on public TV NHK, as well as for the British animation Angry Kids [J] too.

via Oricon via @otsune

(proofread by Adam Walls)