Big shake-up in Japan’s $70 billion e-commerce market: Rakuten, Japan’s leading virtual mall (over 30,000 merchants, over 50 million customer accounts), is about to launch an attack against its biggest (yet indirect) rival), Amazon Japan. The biggest difference between the two sites is that Rakuten is a B2B2C platform without a warehousing function. But that’s… Continue reading Amazon Envy: Rakuten Builds Own Distribution Centers