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Election Campaigning On The Net: When Does Law Catch Up With Social Trends?

Prior to the general election scheduled at the end of this month, Rakuten publicized a letter from Japan’s ruling Liberal Democratic Party(LDP) and the opposition Democratic Party of Japan(DPJ) in response to the question by 60 Japanese business leaders including Rakuten’s CEO Hiroshi Mikitani.

The leaders asked both parties about their policies on six subjects including the ban on the e-commerce sales of OTC drugs, restricting the access by minors to harmful Internet websites, revising the legal systems of telecommunication and broadcasting, lifting the ban on the Internet election campaigning.

As for the ban on the e-commerce sales of OTC drugs, which has been effective since a month ago,  LDP says it would discuss further to study how Internet drug sales should be controlled and permitted in the future.   DPJ pointed out there are many problems caused by banning the sales, and it expects to reexamine the restriction.

Concerning about the Internet election campaigning, LDP says the government has to lift the ban on it with remaining some restriction to avoid possible slandering of candidates.   DPJ shows us its perspective that campaigning in any form of websites, blog and e-mail should be permitted.   DPJ swears it would submit a bill of the Internet campaigning to the National Diet if the party win a majority at the upcoming election.

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First China, then the US: Japan’s No. 1 online shopping mall Rakuten (again) outlines plans to go global

Rakuten

Hiroshi Mikitani, founder and president of Japan’s leading online shopping mall Rakuten, has never made a bis secret of his seeing Rakuten as a global brand (here is some detailed background).

This is especially interesting since Rakuten is the biggest “purely” Japanese web company there is (its market cap exceeds $8 billion currently and SoftBank has a lot of other non-web related businesses, while Yahoo has a US background). To put things into perspective, this is eight times more than LinkedIn’s current valuation and comes close to Facebook’s $10 billion valuation.

What Rakuten has achieved so far in terms of globalization is:

  • establishing a service called Rakuten International Shipping Services on their Japanese site for customers who can’t speak Japanese
  • setting up Rakuten Travel in English on their Japanese site for tourists looking for places to stay on their Japan trip
  • setting up offices in the US, Taiwan, Korea, Guam, China, Thailand and Luxembourg
  • buying and now running LinkShare (an affiliate marketing company) in the US for $425 million

Screenshot of Rakuten Taiwan’s top page:

rakuten-taiwan-top

Mikitani gave an interesting  interview to the Nikkei, Japan’s biggest business newspaper, a few days ago, stating this isn’t all. In essence, he said that:

  • his company wants international sales to eventually reach 50%+ of all sales (the number hovers at around 10% currently)
  • Taiwan’s market for Rakuten is about one-fourth the size of Japan’s and there’s a lot of room for further growth
  • Asia (China) is the next target market, followed by the US
  • American retailers should have the possibility to offer products on Rakuten’s Japanese site
  • the malls of different countries could be interconnected, resulting in a global shopping mall
  • 27 countries in total are on Rakuten’s list for internationalization (India is a high-potential market for Mikitani)

Mikitani also said his company is currently building a large-scale system, which is supposed to make it easier and quicker to roll out Rakuten services in multiple languages.

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