Search engine Baidu to offer e-commerce support in China for Japanese companies

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Another case of Chinese and Japanese web companies shaking hands.

Chinese search engine Baidu is a super-power in its home market and has, as the company’s first regular service outside of China, launched a Japanese version (Baidu.jp) back in 2007.

Expectedly still struggling to gain market share from established players like Google and Yahoo, Baidu’s Tokyo-based subsidiary now plans to set up an infrastructure that helps Japanese small and medium-sized companies to do e-business with counterparts in China.

By the end of this month, Japanese companies will be offered a range of services, i.e. setting up China-friendly-websites or efficient advertising. Chinese customers will be able to pay via credit card or with Alipay, a payment system offered by Chinese e-commerce behemoth Alibaba.

Starting from 1.5 million Yen/USD/Euro (plus commission on product sales), Baidu and a partner company will create a completely translated site and also advise Japanese companies on their advertising strategy on the Chinese web.

Via Nikkei [registration required, paid subscription]

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Dr. Serkan Toto is a German based in Tokyo. Like us, he is passionate about introducing Japanese IT to the rest of the world. Full-time, Serkan works as an independent web industry consultant for hedge funds, venture capital companies and start-ups worldwide. He is also a writer for mega tech blog network TechCrunch, covering Japan-related technology and web trends. This is Serkan's website. Follow Serkan on Twitter here.

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Serkan Toto

Dr. Serkan Toto is a German based in Tokyo. Like us, he is passionate about introducing Japanese IT to the rest of the world. Full-time, Serkan works as an independent web industry consultant for hedge funds, venture capital companies and start-ups worldwide. He is also a writer for mega tech blog network TechCrunch, covering Japan-related technology and web trends. This is Serkan's website. Follow Serkan on Twitter here.