Ad Agency Giant Lets Publishers Digitize Their Business, Now More Than Ever
Posted on July 9th, 2009 by Masaru IKEDA
Dentsu, the world's largest ad agency, announced today it would join forces with Yappa, an iPhone/iPod software developer which is strong in developing e-publication online reader, and launch a marketplace dealing with digital periodicals this summer. Twenty publishers will put their thirty magazines on sale at the marketplace called Magastore[J].
Magastore uses an original DRM technology which has been developed by Dentsu, and the participating publishers include Asahi Shimbun Publication[J], Kodansha, Shinchosha[J], Diamond[J], Toyo Keizai[J] and Fusosha Publishing[J].
As the giant company joins e-publication business, it may add momentum to digitization of Japanese publication industry.
Author Information Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here. 
