Comments on: R25 Mobile Ceases Because Advertisers Avoids Mobile http://asiajin.com/blog/2009/07/02/r25-mobile-ceases-because-advertisers-avoids-mobile/ The Next Generation Internet Trends in Japan and Asia Fri, 12 Mar 2010 12:12:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: AndrewShuttleworth http://asiajin.com/blog/2009/07/02/r25-mobile-ceases-because-advertisers-avoids-mobile/comment-page-1/#comment-1956 AndrewShuttleworth Thu, 02 Jul 2009 08:18:06 +0000 http://asiajin.com/blog/?p=4297#comment-1956 Would love to see the budgeting behind this decision. Could they really not monetize 130 million PVs enough to justify the cost of running the site? From my experience using the feature rich site, it did seem that they were licensing other services (such as news sources or train route planners) which could have been expensive. If they weren't licensing then I'm sure that these were expensive to develop and maintain. Given that such a media savvy company with a huge sales force in a mature mobile market could not succeed in this area, it does raise questions for any company looking to monetize mobile eyeballs. Would love to see the budgeting behind this decision. Could they really not monetize 130 million PVs enough to justify the cost of running the site?

From my experience using the feature rich site, it did seem that they were licensing other services (such as news sources or train route planners) which could have been expensive. If they weren’t licensing then I’m sure that these were expensive to develop and maintain.

Given that such a media savvy company with a huge sales force in a mature mobile market could not succeed in this area, it does raise questions for any company looking to monetize mobile eyeballs.

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