Lotte’s $10,000 Dance Contest on YouTube

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Fit’s Dance Contest is a contest being held by Lotte, one of the biggest sweets seller in Japan, utilizing YouTube as a platform.

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An example dance is provided featuring Takeru Satou and Nozomi Sasaki, a popular actress and one of the most beloved icons on Japanese Tumblr.

Rather than asking for original dances, both the song and the choreography are assigned by the contest.

fits-dance-choreography

Contestants will simply judged by the play count on YouTube. The winner will get 1,000,000 yen (10,000 USD) and the sweet for one year.

There are over 30 samples already uploaded on YouTube.

A choreography blog widget (“blog parts” in Japanese) is also provided.

[edited by mitcho (Michael Erlewine)]

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Author Information  Akky Akimoto is one of the first pro-bloggers [J] in Japan. As an individual he writes for Asiajin and his own Japanese weblog. He also produces web services including IvRead.com and Narabe.com. Twitter @akky


One Response to “Lotte’s $10,000 Dance Contest on YouTube”

  1. Lotte started posting user videos today! Whoever has the most views by May 11 wins.

    Much obliged if you support a fellow blogger and watch my video once or thrice:
    http://www.youtube.com/watch?v=E-x5H05u5Qo&fmt=22

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