NTT DoCoMo Buys 51% Stake in Japan’s 4th Largest Informercial Company
Japan’s largest cellphone career, NTT DoCoMo announced it has agreed to buy 51% stake for approx. USD310M in the country’s 4th largest TV infomercial company based in Nagoya, Oak Lawn Marketing(OLM).
OLM was co-founded by a Chicagoese and university graduate who visited Nagoya in 1989. The company is best known for selling a German stain remover “DiDi Seven” and an exercise program DVD title “Billy’s Bootcamp“. The deal is the mobile carrier’s attempt to diversify revenue sources for developing a new mobile commerce business of its own.
By the way, NTT DoCoMo also unveiled recently it would start the “1-seg” TV broadcasting service next month, which is specifically designed for its subscribers’ handsets and will be co-managed with the Tokyo-based independent music company Avex.
Author Information Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. See this for more bio.
His private blog is here. 
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