Dwango, the Tokyo-based company behind Japan's uber video portal Nico Nico Douga and the ringtone for dogs, has officially filed an application to get listed in the Guiness Book of Records.

Why? The company has developed what they think is the world's longest ringtone at 61 minutes and 40 seconds. Say what you want, but in my view, these guys are Marketing geniuses.

The ringtone became available just today (Japanese handsets only) and is free for users of the Dwango download package offer.

For Asiajin readers living in Japan and actually wanting to download the ringtone, here are the instructions for Docomo, au and SoftBank:

i-mode:
iメニュー→メニューリスト→着信メロディ／カラオケ→J-POP→dwango.jp☆取放題

EZweb:
au one→カテゴリ検索→着信メロディ・カラオケ・ボイス→J-POP→dwango.jpDX☆うたアリ☆

Yahoo! Keitai:
ケータイ：メニューリスト→着うた・ビデオ・メロディ→着信メロディ→J-POP・インディーズ→☆dwango.jpDX☆

Via ITMedia [JP]

Author Information  Dr. Serkan Toto is a German based in Tokyo. Like us, he is passionate about introducing Japanese IT to the rest of the world. Full-time, Serkan works as an independent web industry consultant for hedge funds, venture capital companies and start-ups worldwide. He is also a writer for mega tech blog network TechCrunch, covering Japan-related technology and web trends. This is Serkan's website. Follow Serkan on Twitter here.

Tags: Cellular Phone, Company, Japan, Joke // Add Comment »